When I viewed the message on my iPhone, I was able to see the Apple logo. So, when I originally received the message on my Windows laptop, it looked like a broken symbol. This symbol displays only on Apple devices. In the Gmail preview of my inbox, the symbol is not recognized and displays a generic box.Īnother example is the Apple icon. Some of these icons could be mistaken for a candle, a marker, or a pen. You can see that this same symbol may not clearly display across different clients. Fortunately, the new rendering tab in PostUp provides Return Path-generated previews that include subject lines across a wide variety of email clients.Here are some examples of how a lipstick icon can differ across email clients: Testing the display of these special characters is another item that you will need to add to your testing checklist. The difficult part is knowing how that symbol will render across different email clients. Pasting a code into your email is easy enough to do. Sign up for the PostUp Playbook!) Don’t forget to render test before you send (Get more expert email advice in your inbox. ![]() So, “You’ll Our Spring Colors” displays “You’ll Our Spring Colors” when you send the email. So, in order to get our heart symbol to display, we need to enter “ ” into our subject line. Grab the HTML code for the character, which will start with an ampersand followed by a pound or hashtag, then a series of numbers that’s closed by a semicolon.It’s one of the most complete lists and has helpful search and drop-down navigation. Find the symbol you want on the Unicode Character Table.Here’s a quick way to find the special character you’re looking for: You’ve probably received an email recently that used special characters to highlight a sale or express how you’ll feel about their offerings, like, “②⓪% Off For ❹ Hours Only!” or “You’ll Our Spring Colors.” The use of these characters allows their subject line to stand out in an increasingly crowded inbox. Recently, we’ve noticed more and more brands using special characters in subject lines. Special character symbols in email have been around for many years, from the time that we moved beyond plain-text messages. ![]() But, for established, whitelisted brands, it shouldn’t be a problem to add a few special character symbols to your subject lines here and there. You will still not want to stray away from email best practices when you’re ramping up your IPs and building a new brand. While it does have an impact on deliverability, it is not the immediate red flag to ISPs that it might have been several years ago. You’ve probably been taught that using special characters in your subject lines is a bad practice because it can impact your sender score and cause your emails to not be delivered. I’m not talking just about exclamation points, question marks, and hashtags I’m talking about hearts, smiley faces, and lipstick symbols. I want to focus on something that is often considered taboo for email subject lines: special characters. So, what do lipstick and SPAM have to do with each other? No, we’re not talking about putting lipstick on a pig. We know that the email’s subject line is one of the biggest factors in getting recipients to open.
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